Editorial independence
What can be bought here, and what cannot.
The agent market is loud, fast and heavily funded. A publication covering it is only useful if readers can see exactly where the money is and where it stops.
This policy applies to every page on this site, every commercial engagement and every member of the team.
Coverage cannot be purchased
Inclusion in the Agentic Map, a buyer's guide, a deployment file or any research item is an editorial decision. No company can pay to appear, to be assessed more favourably, to be positioned above another company, or to have a finding removed.
Rankings are not for sale
Where we shortlist, compare or recommend, the reasoning and the evidence behind it are published alongside the conclusion. A commercial relationship never changes an ordering.
Commercial research is separate work
We undertake paid assessment and research for organisations facing a specific decision. That work is delivered privately to the client. It does not create editorial coverage, and a client relationship does not protect a company from a critical published finding.
Sponsorship is labelled and bounded
Where sponsorship exists it is clearly labelled, never woven into editorial text, and never given influence over subject selection, evidence, framing or conclusions. Sponsors see their placement, not our research.
Interests are disclosed
Any material relationship—advisory, investment, commercial, personal—that a reasonable reader would want to know about is disclosed on the page where it is relevant, at the time of publication.
Evidence is labelled, not implied
Every substantive claim carries the strength of its evidence: verified, observed, reported, vendor claim or unknown. We do not present vendor material as independent testing, and we do not describe testing that did not occur.
Right of reply
Where we publish a critical finding about a named company, we describe the finding to them before publication where practical and record their response. A refusal to comment is reported plainly, without inference.
Corrections are published, not quietly edited
Material errors are corrected openly, with a dated note explaining what changed and why. We do not remove a published finding because a company objects to it.
Readers are not the product
We do not sell reader data. Subscriber lists are not shared with vendors, sponsors or clients.
What this means in practice
- A company that submits information receives no advantage over one that does not.
- A vendor briefing is treated as a claim to be examined, not as a source of copy.
- An advertiser or sponsor receives no notice of forthcoming coverage.
- A commercial client cannot approve, review or veto published research.